- advertising and sales promotion
- Рекламареклама на продвижение товараabbr A&SP
Англо-русский экономический словарь.
advertising and sales promotion
Смотреть что такое "advertising and sales promotion" в других словарях:
Sales promotion — Marketing Key concepts Product marketing · Pricing … Wikipedia
sales promotion — noun promotion that supplements or coordinates advertising • Hypernyms: ↑promotion, ↑publicity, ↑promotional material, ↑packaging * * * noun : activities and devices designed to create goodwill and sell a product; especially : selling activities… … Useful english dictionary
sales promotion — / seɪlz prəˌməυʃ(ə)n/ noun promotional and sales techniques aimed at short term increases in sales, e.g. free gifts, competitions and price discounts ● We need some good sales promotion to complement our advertising campaign. ● Let’s hope this… … Marketing dictionary in english
Institute of Sales Promotion — The Institute of Sales Promotion is an organisation in the UK that represents brand owners, agencies and service partners engaged in promotional marketing. Formed in 1933, it was established as the ISP in 1979 and provides professional diplomas… … Wikipedia
Sales promotion — This is a retail store division that deals with advertising, public relations, and visual merchandising. It is headed by a promotion director whose job function is to influence the sale of merchandise or services for a store or chain of stores … Historical Dictionary of the Fashion Industry
sales promotion — the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made… … Universalium
Code of Sales Promotion Practice — (abbr. CSPP) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… … Law dictionary
promotion — a means of increasing the public s or industry s awareness of a business and its services or goods. Glossary of Business Terms * * * promotion pro‧mo‧tion [prəˈməʊʆn ǁ ˈmoʊ ] noun [countable, uncountable] also sales promotion MARKETING an… … Financial and business terms
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
Advertising Association — AA An organization representing the interests of advertisers, advertising agency, and the media. Founded in 1926, it collects and assesses statistics on advertising expenditure as well as running an annual programme of seminars and training… … Big dictionary of business and management
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
